For reverse-mortgage lenders
The borrowers you'll close next quarter started shopping here
RateZip has generated consumer mortgage demand since 2011 — fifteen years of continuous lead flow. Today reverse mortgages are our fastest-growing vertical: as of June 2026, they draw 86% of the equity-tapping inquiries in our flow. And we can prove what no other lead source can — what actually happens after the inquiry, measured in county property records.
Recorded reverse fundings
2.6%
of our 2025 reverse inquirers have a reverse origination recorded in county records — averaging 140 days from inquiry. Records lag; this is a floor, still rising.
Sold instead of funding
3×
more of those inquirers sold their home than funded a reverse — equity-release demand that no lender captured.
Median home equity
$211K
per inquirer property, from assessor and recorder data. 80%+ owner-occupied.
Financial urgency
2×
the distress-marker rate of other mortgage shoppers, at the same equity. These borrowers are liquidity-poor, not equity-poor — they need a product, now.
Outcome figures are cohort-level measurements from county recorder and assessor records via licensed data providers, as of July 2026. They describe what inquirers did — with any lender — after inquiring.
Why lenders who don't buy from us should care most
When we match our inquirer addresses against recorded reverse originations, the fundings span more than ten national reverse lenders — including several who have never bought a lead from us. Those lenders are meeting our shoppers anyway: weeks later, after the borrower has compared products, hardened on terms, and talked to competitors. Buying access at the moment of inquiry is the difference between originating the loan and winning a bake-off.
Outcome-verified quality — not a promise, a report
Every quarter we can show you, at cohort level, what happened to the leads you bought: how many have a recorded funding, with what timing, against an anonymized market baseline. No other reverse lead source tracks its own outcomes. If the leads underperform, you will see it — and so will we, which is exactly why we manage traffic quality the way we do.
Demand intelligence included
Our public reverse-mortgage demand data — the only published measure of reverse shopping demand — comes from this same platform. Partners get the deeper cut: where demand is concentrating (currently led by Houston, TX; San Antonio, TX; and Miami, FL), how it is shifting month to month, and what the borrower profile looks like before your competitors know it.
Borrowers, not clicks
These are form-completed inquiries from consumers actively seeking an equity-release product — median home value $300K, median LTV 25%. The profile matches HECM eligibility almost exactly, which is why the recorded-funding rate keeps climbing as cohorts season.
Talk to us before your competitors do
We work with a small number of reverse-mortgage partners and manage volume deliberately. If you want outcome-verified reverse leads — or just want to see the cohort data for your own footprint — reach out.
Methodology: outcome measurements join RateZip inquiry records to county recorder and assessor filings via licensed property-data providers. Figures are cohort-level shares (minimum cohort n≥20), describe borrower actions with any lender, and are not claims of attribution. Recording delays mean recent cohorts under-report; funding rates are floors. Demand figures refresh nightly from the RateZip Mortgage Demand Index.