What happened to ING Direct?

Item: ING Direct
Author: RateZip Editorial

Last reviewed August 2026

ING Direct was acquired by Capital One in 2012 and now operates as Capital One 360.

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The acquisition: Capital One buys ING Direct USA

ING Direct - the orange-ball online bank that helped make branchless, high-yield savings mainstream in the United States - stopped being an independent brand in 2012. Capital One completed its acquisition of the US ING Direct business from Dutch parent ING Groep on February 17, 2012, paying $6.3 billion in cash plus roughly 54 million Capital One shares.

It was a landmark deal for direct banking: at closing, ING Direct held nearly $83 billion in deposits from more than 7.6 million customers, and the acquisition made Capital One the sixth-largest depository institution in the country and the leading direct bank in the United States.

February 2013: the orange ball becomes Capital One 360

Capital One ran the business under the ING Direct name for about a year. In November 2012 it announced the new brand, and in February 2013 ING Direct became Capital One 360 - same online-first savings model, new name and colors. During the transition, customers continued to bank through the existing ING Direct and ShareBuilder sites as usual.

What it means for old ING Direct accounts

Accounts opened at ING Direct were not closed - they carried over and live on at Capital One 360, Capital One's direct-banking arm. If you are looking for the bank that ING Direct became, see our Capital One review, and check Capital One's current standing in RateZip's tracked deposit tables on the RateZip Rate Index.

Original profile

About

ING Direct was the online consumer banking presence in the United States for ING Group, the Dutch banking and financial services company (NYSE: ING); ING is one of the largest financial services companies in the world, with 112,000 employees in 50 countries and assets exceeding $600 billion. ING Direct was formed in 2000 to offer personal banking products to consumers on the Internet. The platform grew quickly, as ING Direct acquired NetBank and Sharebuilder, an online bank and online stock platform respectively, picking up over 100,000 customers. In 2011, Capital One (NYSE: COF) bought ING Direct for $9 billion, rebranding it as Capital One 360.

Today, Capital One 360 continues to serve customers via the Internet. Capital One's products including checking accounts (360 Checking, Teen Checking), savings accounts (360 Savings, Kids Savings), certificates of deposit (CDs), and retirement accounts (IRAs). Consumers can also apply for mortgage loans for Capital One via the web portal. Options include fixed rate loans, adjustable rate mortgages (ARMs), and home equity loans. Capital One is one of America's largest mortgage lenders.

This bank profile is not an endorsement or advertisement for the bank's products and services. RateZip is an independent publisher of bank information.

RateZip Rate Index

Today's top savings rates

ING Direct accounts now live at Capital One 360: Capital One currently pays 3.00% APY on savings (as of 2026-08-17).

Bank	APY	As of
CIT Bank	4.10%	2026-08-17
Poppy	4.00%	2026-08-17
Western State Bank	4.00%	2026-08-17

Highest published savings APYs tracked by RateZip as of 2026-08-17 13:20 ET. See the full RateZip Rate Index →

Frequently asked questions

When did ING Direct become Capital One 360?

Capital One completed its acquisition of ING Direct USA on February 17, 2012, and rebranded the bank as Capital One 360 in February 2013.

Is ING Direct still a bank in the United States?

No. The US ING Direct business was sold to Capital One in 2012 and has operated as Capital One 360 since February 2013. The ING Direct brand no longer exists in the United States.