Digital Media Buyer and Strategist

About this role

RateZip is hiring a Digital Media Buyer and Strategist to plan, execute, and optimize paid-media campaigns that drive qualified consumers to our comparison platform. You will manage budgets across search, social, display, and native channels with a sharp focus on cost-per-lead and return on ad spend. This role reports directly to the founder and has significant autonomy.

Responsibilities

• -Plan and execute performance-marketing campaigns across Google Ads, Meta, and programmatic display.
• -Manage daily budgets, bids, and targeting to hit CPA and ROAS targets.
• -Build and test ad creative, landing-page variants, and audience segments.
• -Analyze campaign data to surface insights and recommend budget reallocations.
• -Negotiate rates and placements with publishers and ad networks.
• -Report on channel performance, spend efficiency, and pipeline impact weekly.
• -Stay current on platform changes, privacy regulations, and emerging channels.

Qualifications

• -4+ years managing six-figure monthly budgets in performance / direct-response media buying.
• -Deep hands-on experience with Google Ads (Search, Display, PMax) and Meta Ads Manager.
• -Strong analytical skills - comfortable in GA4, Looker Studio, or similar reporting tools.
• -Understanding of lead-generation economics and multi-touch attribution.
• -Track record of scaling campaigns profitably in financial services, insurance, or lending.

Nice to have

• -Experience buying media for mortgage, insurance, or personal-finance verticals.
• -Familiarity with compliance requirements for financial-services advertising (NMLS, state disclosures).
• -Programmatic buying experience (The Trade Desk, DV360, or similar DSPs).