Being in business for over 121 years, Assurity Life Insurance has maintained a long-term focus on providing customers financial security as well as earning generational referrals from existing customers to new ones. The target market for the company is the middle class, particularly customers needing financial solutions for both themselves as well as family members. That said, Assurity works to provide insurance products to businesses as well as individuals.
The company sells its products through networked insurance brokers rather than company agents and salespeople. These brokers in turn sell policies to both individuals and companies, depending on what's needed and how well it matches up with available policy products. These brokers provide the one-on-one service, meeting the personal touch that allows Assurity products to move through the market.
Assurity values the long-term relationship with customers because it generates reliable revenue streams and the referrals bring in new customers. The success of each customer sale then reinforces the company's ongoing financial strength. The company's total assets as of 2011 measured $2.4 million. Surplus assets totaled $282,000 in the same year.
Assurity's start comes from three other insurance companies coming together and joining forces in 2007, all working from the Lincoln, Nebraska, area and selling regionally or nationally for decades. Thus, the name of the company, Assurity, was born as a new entry in the market. However, the three players had been in the Nebraska and national life insurance business since the end of the 19th century. Assurity today is headquartered in Lincoln, Nebraska.
The above said, the company is licensed to sell its insurance products today in almost all 50 states as well as Washington D.C. Assurity confirms in both its marketing and mission that its goal is to serve the best interest of policy holders. In doing so, the company has focused on keeping its bottom line well in the black and healthy for future expansion and growth. With the combined assets and resources of the three merged companies, Assurity markets itself from a position of reliability and solidity for customers and their financial risk needs.