GE Capital Retail Bank, formerly known as GE Money Bank, is the name of General Electric's consumer bank. General Electric Capital is the seventh largest financial institution in the United States with over $500 billion in assets. Formerly called GE Consumer Finance, it rebranded under the name GE Money Bank, and then became GE Capital Retail Bank in 2011. Over the year's the bank has served a variety of purposes, though today it only offers consumers private label credit cards and various financing options. In the past, General Electric's banking arm offered fixed and adjustable rate mortgage loans, home equity loans, student loans, auto loans, and personal line of credit. These programs have since been discontinued. In 2011, GE Capital Retail Bank acquired MetLife's banking division, MetLife Bank. GE Bank was later sold to GS Bank.
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